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Virtual Talk: Mark Yuan. What is Live Stream Shopping and is it the Future of E-Commerce?
11 March, 2021 @ 4:00 pm - 5:00 pm
Mark Yuan is the Co-Founder and CEO of And Luxe Inc. And Luxe Inc is an industry-leading live stream shopping consultancy, business and tech solutions company based in New York City. And Luxe Inc.’s mission is to enable any consumer goods company to add livestream shopping capabilities to its’ existing e-commerce infrastructure.
Many sectors have seen a digital acceleration due to the pandemic and the limit it has put upon us all, globally. Live Streaming channels with an e-commerce integration (also known as social commerce) has been receiving more attention today than ever before. What is it you might ask. Home Shopping Networks is a thing of the past while Live Stream Shopping is the present and future. With the help of influencers and social media, products and brands have a greater reach than ever before with today’s latest technology advancements. Buyers are able to digitally, watch and make instant purchases in real time internationally.
Covid-19 has accelerated the world of social commerce and it is only the beginning for what’s to come. Hear what Mark’s journey has been with his company And Luxe Inc. and its’ evolution with keeping up and staying ahead of our times in the digital world of shopping.
And Luxe Inc. was founded in 2009 by Mark Yuan and Zoe Zhang. Initially, the company was acting as a buying office for Chinese retailers and has worked with over 400 companies and brands in various marketing and sales capacities. For the past decade, it has established itself as an expert whose services global brands that want to test and enter the Chinese market with no risk and minimum investment.
In 2016, And Luxe was one of the first companies to successfully pioneer live stream shopping in the US, and since then it has showcased over a hundred brands from Europe and the US and have conducted hundreds of live shopping events resulting in a feature in Alibaba Group’s Best of 2018 presentation as well as named as the Best Livestreaming Team. The company’s abundant experience and continuous success in this rapidly growing market has given And Luxe a deep insight into a unique expertise in this new retail and e-commerce model. The And Luxe team believes that live stream shopping will be an indispensable part of the future of retail and e-commerce, globally.
Recognizing the need for expert guidance in launching successful live stream shopping services, in 2019, And Luxe Inc launched a first-of-its-kind consulting service: advising and cultivating live stream culture, best practices, teams and technical capabilities to brands, retailers, corporations, and e-commerce platforms. The company has consulted for over 20 some of the most respected brands, corporations, and organizations in the world.